Precision Marketing

Precision Audience Targeting

This innovative digital technology pinpoints audiences and delivers messages with laser focus.  Harnessing the power of digital advertising without the restriction of cookies, census blocks or geo-location tools, Precision Audience Targeting adds a powerful marketing punch to your advertising arsenal.

IP Targeting

Bring the location-specific accuracy of direct mail to digital advertising with IP Targeting.  Match verified lists of audiences and physical addresses to pinpoint connected devices, then deliver digital messages to your targets whenever they’re online.

Venue Targeting

Budget constraints forcing cutbacks on big conferences?  With Venue Targeting, you can map the digital location of a trade show or industry conference and display your marketing message on websites visited by your targeted audience(s) attending the event.

Venue Replay

Want to reach event audiences once they go home?  Venue Replay combines a range of data points to identify device signals in your target location during a specific time period.  Complex matching processes then map those devices back to home IP addresses to deliver key messaging to previously unidentified audiences for measurable post-event marketing campaigns.

Reverse Targeting

Turn unknown website visitors into direct marketing leads with Revers Targeting.  This technique captures the digital footprint of anonymous site visitors’ IP addresses to determine associated physical home or office locations.

New Movers Targeting

Reach people who are moving or have just moved in almost real time with New Movers Targeting.  This technology identifies and reaches transitional targets with online banner and video ads in Pre-Move, Escrow and Post Move stages.

  • 50 to 100x more targeted that television 100% 100%
  • 3.2x higher click-thru-rates than industry averages 30% 30%
  • 6 to 60x more effective than other online ads 60% 60%

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